Personality-Matched Selling Intelligence

Know Your
Buyer

40% more clicks. 50% more purchases. Personality-matched selling.

Persuasion profiles, objection prediction, pricing psychology, and cultural adaptation — powered by personality science, not guesswork.

See EndpointsKnow Your Human →

The problem with persuasion

Generic marketing wastes persuasion capital. Scarcity messages show zero average effect on populations. But on personality-matched segments, they're powerful.

The difference isn't the tactic — it's the targeting. A scarcity message that falls flat on an ENFP can convert instantly on an ISTJ. Social proof that annoys a Type 5 can seal the deal for a Type 3.

0%
Average effect of scarcity on general population
40%
More clicks with personality-matched messaging
50%
More purchases with psychographic targeting

How it works

Three steps from stranger to understood buyer.

01
🧬
STEP 01

Profile the buyer

Use KYH to build a personality profile — cognitive type, decision-making style, emotional triggers, cultural context. Or pass a text description for quick inference.

02
🎯
STEP 02

Call KYB

Send the buyer profile to any KYB endpoint. Get back actionable intelligence — not generic marketing advice, but strategies tuned to this specific person.

03
⚡
STEP 03

Get actionable intelligence

Persuasion tactics ranked by effectiveness. Objections predicted before they arise. Pricing frames that match their psychology. Content that speaks their language.

Under the hood

Hybrid engine: a 548K deterministic knowledge graph — covering OCEAN buyer traits, Socionics buying styles, Enneagram purchase motivations, Hofstede cultural dimensions, and Cialdini persuasion maps — enriched by Claude Sonnet for contextual pitch and strategy generation. The maps are fixed and auditable. The generation layer adds nuance.

Ten endpoints, one unfair advantage

Personality intelligence that turns generic selling into precision persuasion.

🧬
🧬

Profile

$1.50
POST /api/kyb/profile

Build a buyer persuasion profile from personality data. Decision style, trigger points, resistance patterns, and persuasion receptivity.

→Cialdini principle ranking per buyer type
→Decision speed and deliberation patterns
→Risk tolerance and loss aversion mapping
→Information processing preferences
🎯
🎯

Pitch

$2.00
POST /api/kyb/pitch

Generate a personality-matched pitch strategy. Framing, sequencing, and emphasis calibrated to how this buyer decides.

→Opening hook matched to cognitive style
→Benefit sequencing by value hierarchy
→Proof type selection (data vs. story vs. authority)
→Call-to-action phrasing per personality
🛡️
🛡️

Objections

$1.25
POST /api/kyb/objections

Predict objections before they surface. Each objection ranked by likelihood with personality-matched rebuttals.

→Top 5 predicted objections with probability
→Rebuttal strategies per personality type
→Timing recommendations (pre-empt vs. address)
→Emotional vs. logical objection classification
💰
💰

Pricing

$1.00
POST /api/kyb/pricing

Pricing psychology tuned to the buyer. Anchoring, framing, and presentation strategies that match their decision patterns.

→Price anchoring strategy per type
→Discount framing (% off vs. $ off vs. bonus)
→Payment structure preferences
→Price sensitivity and threshold estimation
✍️
✍️

Content

$1.50
POST /api/kyb/content

Content strategy for personality-matched marketing. Tone, format, channel, and messaging that resonates with this buyer.

→Headline formulas by cognitive type
→Content length and depth preferences
→Visual vs. text vs. video affinity
→Social proof format that converts
🌍
🌍

Cultural

$1.00
POST /api/kyb/cultural

Cultural selling adaptation. Hofstede dimensions meets personality — selling across cultures without stereotyping.

→Power distance and authority signals
→Individualism vs. collectivism framing
→Uncertainty avoidance and risk messaging
→Long-term vs. short-term value emphasis
👥
👥

Committee

$4.00
POST /api/kyb/committee

Multi-stakeholder deal intelligence. Map the buying committee — who decides, who influences, who blocks — with strategies for each.

→Stakeholder role identification
→Influence mapping and power dynamics
→Per-person persuasion strategies
→Consensus-building sequence recommendations
✅
✅

Qualify

$0.75
POST /api/kyb/qualify

Score purchase readiness before wasting a $2 pitch call. BANT + MEDDIC + personality-driven urgency calibration.

→Qualify / nurture / disqualify verdict
→Budget authority and urgency scoring
→Personality-calibrated readiness signals
→Red flag detection with reasoning
📬
📬

Follow-Up

$1.50
POST /api/kyb/followup

Generate the optimal follow-up message with timing and channel recommendation. Ready-to-send copy, personality-calibrated.

→Actual message text, ready to send
→Optimal send timing and day
→Channel recommendation with reasoning
→Escalation path if still no response
📊
📊

Win/Loss

$2.00
POST /api/kyb/winloss

Post-deal analysis: what worked, what didn't, what to do differently with this buyer type. Seeds the learning loop.

→Personality fit score and assessment
→Turning point analysis with lessons
→Generalizable buyer type insights
→Reengagement strategy for lost/stalled deals
All payments via x402 protocol — USDC on Base or Solana
Health check: GET /api/kyb/health

Built on peer-reviewed science

Not prompt engineering. Not marketing intuition. Empirical research with millions of data points.

Matz et al. 2017 (PNAS)

3.5M subjects

Psychologically targeted ads produced up to 40% more clicks and 50% more purchases than non-targeted equivalents. The largest study of personality-based marketing ever conducted.

Cialdini × Personality

6 principles, infinite combos

Cialdini's influence principles — reciprocity, commitment, social proof, authority, liking, scarcity — don't apply equally to everyone. Personality type determines which principles convert and which backfire.

Hofstede Cultural Dimensions

70+ countries mapped

Power distance, individualism, uncertainty avoidance, and time orientation shape buying behavior as much as personality. KYB combines both layers for cross-cultural selling intelligence.

Two modes of precision

KYB works with or without KYH — but the gap is massive.

🔮
MODE 1 — PRECISION

With KYH Profile

Pass a full KYH personality profile and KYB maps persuasion to this exact person — their cognitive type, decision style, emotional triggers, cultural context, and value hierarchy.

Confidence
~95%
💬
MODE 2 — INFERRED

From Description Only

No personality data? Pass a text description of the buyer and KYB infers what it can — general patterns from demographics, context clues, and behavioral signals. Better than nothing, but you're leaving precision on the table.

Confidence
~35%

The gap: ~95% vs ~35% confidence. Get a KYH profile first →

Frequently asked questions

The personality intelligence trinity

🔮

Know Your Human

Deep personality profiling. 11 frameworks. Who is this person.

💬

BLAH

Communication intelligence. Adapt, respond, de-escalate. How to talk to them.

🎯

Know Your Buyer

Selling intelligence. Persuasion, objections, pricing. How to sell to them.

Personality profiling → communication → conversion. The complete stack for AI agents that work with humans.

Explore KYHExplore BLAHView All APIs
🤖

Agent? Start here.

Discover and pay for KYB services programmatically. x402 protocol — no API keys, no signup.

GET/api/x402-discovery→ full service catalog (KYH + BLAH + KYB)
POST/api/kyb/profile→ buyer persuasion profile
POST/api/kyb/pitch→ personality-matched pitch
POST/api/kyb/objections→ objection prediction
POST/api/kyb/pricing→ pricing psychology
POST/api/kyb/content→ content strategy
POST/api/kyb/cultural→ cultural adaptation
POST/api/kyb/committee→ buying committee intel
POST/api/kyb/qualify→ purchase readiness
POST/api/kyb/followup→ follow-up message
POST/api/kyb/winloss→ win/loss analysis
GET/api/kyb/health→ service status
GET/.well-known/x402→ x402 auto-discovery